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    <title>GTM News Desk</title>
    <link>http://47910233.hs-sites.com/gtm-news-desk</link>
    <description>Stay ahead of the curve with GTM News Desk by TACK Insider — your source for sharp Go-To-Market strategies, insider playbooks, and high-signal insights for founders, marketers, and growth teams. No noise. Just execution-ready intel.</description>
    <language>en</language>
    <pubDate>Wed, 01 Oct 2025 13:03:52 GMT</pubDate>
    <dc:date>2025-10-01T13:03:52Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Your Buyer Wants Outcomes, Not Software with Ryan Schultz</title>
      <link>http://47910233.hs-sites.com/gtm-news-desk/your-buyer-wants-outcomes-not-software-with-ryan-schultz</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/your-buyer-wants-outcomes-not-software-with-ryan-schultz" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Ryan%20Schultz.png" alt="Your Buyer Wants Outcomes, Not Software with Ryan Schultz" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/your-buyer-wants-outcomes-not-software-with-ryan-schultz" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Ryan%20Schultz.png" alt="Your Buyer Wants Outcomes, Not Software with Ryan Schultz" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47910233&amp;amp;k=14&amp;amp;r=http%3A%2F%2F47910233.hs-sites.com%2Fgtm-news-desk%2Fyour-buyer-wants-outcomes-not-software-with-ryan-schultz&amp;amp;bu=http%253A%252F%252F47910233.hs-sites.com%252Fgtm-news-desk&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>GTM News Desk</category>
      <pubDate>Wed, 01 Oct 2025 13:03:52 GMT</pubDate>
      <guid>http://47910233.hs-sites.com/gtm-news-desk/your-buyer-wants-outcomes-not-software-with-ryan-schultz</guid>
      <dc:date>2025-10-01T13:03:52Z</dc:date>
      <dc:creator>Mark Kilens</dc:creator>
    </item>
    <item>
      <title>The sweet spot between brand and pipeline</title>
      <link>http://47910233.hs-sites.com/gtm-news-desk/the-sweet-spot-between-brand-and-pipeline</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/the-sweet-spot-between-brand-and-pipeline" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Exclusive)-Max%20Gartner%20(1).png" alt="The sweet spot between brand and pipeline" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/the-sweet-spot-between-brand-and-pipeline" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Exclusive)-Max%20Gartner%20(1).png" alt="The sweet spot between brand and pipeline" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47910233&amp;amp;k=14&amp;amp;r=http%3A%2F%2F47910233.hs-sites.com%2Fgtm-news-desk%2Fthe-sweet-spot-between-brand-and-pipeline&amp;amp;bu=http%253A%252F%252F47910233.hs-sites.com%252Fgtm-news-desk&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>GTM News Desk</category>
      <pubDate>Tue, 09 Sep 2025 13:17:22 GMT</pubDate>
      <guid>http://47910233.hs-sites.com/gtm-news-desk/the-sweet-spot-between-brand-and-pipeline</guid>
      <dc:date>2025-09-09T13:17:22Z</dc:date>
      <dc:creator>Mark Kilens</dc:creator>
    </item>
    <item>
      <title>AI For Good Means Putting People First with Nicole Warshauer</title>
      <link>http://47910233.hs-sites.com/gtm-news-desk/ai-for-good-means-putting-people-first-with-nicole-warshauer</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/ai-for-good-means-putting-people-first-with-nicole-warshauer" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Nicole%20Warshauer.png" alt="AI For Good Means Putting People First with Nicole Warshauer" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/ai-for-good-means-putting-people-first-with-nicole-warshauer" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Nicole%20Warshauer.png" alt="AI For Good Means Putting People First with Nicole Warshauer" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47910233&amp;amp;k=14&amp;amp;r=http%3A%2F%2F47910233.hs-sites.com%2Fgtm-news-desk%2Fai-for-good-means-putting-people-first-with-nicole-warshauer&amp;amp;bu=http%253A%252F%252F47910233.hs-sites.com%252Fgtm-news-desk&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>GTM News Desk</category>
      <pubDate>Fri, 29 Aug 2025 15:50:12 GMT</pubDate>
      <guid>http://47910233.hs-sites.com/gtm-news-desk/ai-for-good-means-putting-people-first-with-nicole-warshauer</guid>
      <dc:date>2025-08-29T15:50:12Z</dc:date>
      <dc:creator>Mark Kilens</dc:creator>
    </item>
    <item>
      <title>How to Keep the Soul of Your Brand Alive with Adam Kaiser</title>
      <link>http://47910233.hs-sites.com/gtm-news-desk/how-to-keep-the-soul-of-your-brand-alive-with-adam-kaiser</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/how-to-keep-the-soul-of-your-brand-alive-with-adam-kaiser" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Adam%20Kaiser.png" alt="How to Keep the Soul of Your Brand Alive with Adam Kaiser" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/how-to-keep-the-soul-of-your-brand-alive-with-adam-kaiser" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Adam%20Kaiser.png" alt="How to Keep the Soul of Your Brand Alive with Adam Kaiser" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47910233&amp;amp;k=14&amp;amp;r=http%3A%2F%2F47910233.hs-sites.com%2Fgtm-news-desk%2Fhow-to-keep-the-soul-of-your-brand-alive-with-adam-kaiser&amp;amp;bu=http%253A%252F%252F47910233.hs-sites.com%252Fgtm-news-desk&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>GTM News Desk</category>
      <pubDate>Tue, 19 Aug 2025 08:01:53 GMT</pubDate>
      <guid>http://47910233.hs-sites.com/gtm-news-desk/how-to-keep-the-soul-of-your-brand-alive-with-adam-kaiser</guid>
      <dc:date>2025-08-19T08:01:53Z</dc:date>
      <dc:creator>Mark Kilens</dc:creator>
    </item>
    <item>
      <title>Inside the Rise of the Autonomous Business Model with Amos Bar-Joseph</title>
      <link>http://47910233.hs-sites.com/gtm-news-desk/inside-the-rise-of-the-autonomous-business-model-with-amos-bar-joseph</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/inside-the-rise-of-the-autonomous-business-model-with-amos-bar-joseph" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Amos%20Bar-Joseph.png" alt="Inside the Rise of the Autonomous Business Model with Amos Bar-Joseph" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/inside-the-rise-of-the-autonomous-business-model-with-amos-bar-joseph" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Amos%20Bar-Joseph.png" alt="Inside the Rise of the Autonomous Business Model with Amos Bar-Joseph" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47910233&amp;amp;k=14&amp;amp;r=http%3A%2F%2F47910233.hs-sites.com%2Fgtm-news-desk%2Finside-the-rise-of-the-autonomous-business-model-with-amos-bar-joseph&amp;amp;bu=http%253A%252F%252F47910233.hs-sites.com%252Fgtm-news-desk&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>GTM News Desk</category>
      <pubDate>Tue, 29 Jul 2025 08:34:06 GMT</pubDate>
      <guid>http://47910233.hs-sites.com/gtm-news-desk/inside-the-rise-of-the-autonomous-business-model-with-amos-bar-joseph</guid>
      <dc:date>2025-07-29T08:34:06Z</dc:date>
      <dc:creator>Mark Kilens</dc:creator>
    </item>
    <item>
      <title>Why Vulnerability is Key to Leading Successful Teams with Brie Aletto</title>
      <link>http://47910233.hs-sites.com/gtm-news-desk/why-vulnerability-is-key-to-leading-successful-teams-with-brie-aletto</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/why-vulnerability-is-key-to-leading-successful-teams-with-brie-aletto" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Brie%20Aletto.png" alt="Why Vulnerability is Key to Leading Successful Teams with Brie Aletto" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/why-vulnerability-is-key-to-leading-successful-teams-with-brie-aletto" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Brie%20Aletto.png" alt="Why Vulnerability is Key to Leading Successful Teams with Brie Aletto" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47910233&amp;amp;k=14&amp;amp;r=http%3A%2F%2F47910233.hs-sites.com%2Fgtm-news-desk%2Fwhy-vulnerability-is-key-to-leading-successful-teams-with-brie-aletto&amp;amp;bu=http%253A%252F%252F47910233.hs-sites.com%252Fgtm-news-desk&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>GTM News Desk</category>
      <pubDate>Fri, 18 Jul 2025 17:06:41 GMT</pubDate>
      <guid>http://47910233.hs-sites.com/gtm-news-desk/why-vulnerability-is-key-to-leading-successful-teams-with-brie-aletto</guid>
      <dc:date>2025-07-18T17:06:41Z</dc:date>
      <dc:creator>Mark Kilens</dc:creator>
    </item>
    <item>
      <title>Outbound Isn’t Dead, But It’s 10x Harder with Todd Busler</title>
      <link>http://47910233.hs-sites.com/gtm-news-desk/outbound-isnt-dead-but-its-10x-harder-with-todd-busler</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/outbound-isnt-dead-but-its-10x-harder-with-todd-busler" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Todd%20Busler.png" alt="Outbound Isn’t Dead, But It’s 10x Harder with Todd Busler" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/outbound-isnt-dead-but-its-10x-harder-with-todd-busler" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Todd%20Busler.png" alt="Outbound Isn’t Dead, But It’s 10x Harder with Todd Busler" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47910233&amp;amp;k=14&amp;amp;r=http%3A%2F%2F47910233.hs-sites.com%2Fgtm-news-desk%2Foutbound-isnt-dead-but-its-10x-harder-with-todd-busler&amp;amp;bu=http%253A%252F%252F47910233.hs-sites.com%252Fgtm-news-desk&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>GTM News Desk</category>
      <pubDate>Fri, 18 Jul 2025 17:01:02 GMT</pubDate>
      <guid>http://47910233.hs-sites.com/gtm-news-desk/outbound-isnt-dead-but-its-10x-harder-with-todd-busler</guid>
      <dc:date>2025-07-18T17:01:02Z</dc:date>
      <dc:creator>Mark Kilens</dc:creator>
    </item>
    <item>
      <title>Uniting Teams Under One Customer Journey And KPI with Josh Allen</title>
      <link>http://47910233.hs-sites.com/gtm-news-desk/uniting-teams-under-one-customer-journey-and-kpi</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/uniting-teams-under-one-customer-journey-and-kpi" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Josh%20Allen.png" alt="Uniting Teams Under One Customer Journey And KPI with Josh Allen" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/uniting-teams-under-one-customer-journey-and-kpi" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Josh%20Allen.png" alt="Uniting Teams Under One Customer Journey And KPI with Josh Allen" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47910233&amp;amp;k=14&amp;amp;r=http%3A%2F%2F47910233.hs-sites.com%2Fgtm-news-desk%2Funiting-teams-under-one-customer-journey-and-kpi&amp;amp;bu=http%253A%252F%252F47910233.hs-sites.com%252Fgtm-news-desk&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>GTM News Desk</category>
      <pubDate>Wed, 11 Jun 2025 15:40:47 GMT</pubDate>
      <guid>http://47910233.hs-sites.com/gtm-news-desk/uniting-teams-under-one-customer-journey-and-kpi</guid>
      <dc:date>2025-06-11T15:40:47Z</dc:date>
      <dc:creator>Mark Kilens</dc:creator>
    </item>
    <item>
      <title>How Zoominfo measures Go-To-Market Maturity</title>
      <link>http://47910233.hs-sites.com/gtm-news-desk/how-zoominfo-measures-go-to-market-maturity</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="http://47910233.hs-sites.com/gtm-news-desk/how-zoominfo-measures-go-to-market-maturity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://47910233.hs-sites.com/hubfs/GTMND-YTThumbnail%20(Regular)-Kirsty%20OSullivan.png" alt="How Zoominfo measures Go-To-Market Maturity" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
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